K+C created a full 360 design system for Advance Auto Parts. We put a lot of thought into creating the manifestos for our design toolkits, and we were excited to create something unique and own-able: a toolkit that was purposefully designed to facilitate both eye-catching visuals and strategic branding. With this toolkit in place, we created a typographic-led campaign that captures viewers’ attention while pushing the brand forward. Clear, compelling, visually bold type that can garner recognition over time and become an iconic part of the brand’s voice.