History Channel reached out to K+C to create a best-in-class campaign for LINCOLN to help them promote the third in a series of premium multi-part documentaries about America’s most fascinating presidents. LINCOLN follows the great success History Channel has had with Washington & Grant.

K+C’s creative team was tasked with coming up with a fresh new way to frame the story of one of the world’s most researched, quoted, beloved, and well-known leaders. We needed to give audiences a reason why they need to revisit a story they likely think they already know. And the best way to do that was to highlight newer aspects of his story that may have not been revealed before.